Books I am Using This Fall for Social Media and Writing Across Platforms

Happy Friday! We are wrapping up our first week of classes here at Shepherd University!

This semester I am teaching 2 classes related to social media and strategic comm: Social Media (syllabus), and Writing Across Platforms (syllabus).

I find myself using textbooks less and less. Perhaps this is because i am not finding what I am looking for, or maybe I am just not looking in the right places. Here are the books I am using in each class.

Social Media Class

1) Born to Blog by Schaefer & Smith

(I wrote a review of this awesome book a few months ago).

2) Likeable Social Media by Dave Kerpen

Recommended: Toa of Twitter by Mark Schaefer

Writing Across Platforms Class

Required:

Content Rules: How to create killer blogs, podcasts, videos, ebooks, webinars and more that engage customers and ignite your business by Ann Handley & CC Chapman

Recommended: 1) AP Stylebook, and 2) Public Relations Writing: Form & Style (10th edition) by Newsom & Haynes

I have only used Likeable Social Media before so am excited to see how they others go!: What books are you using? What would you recommend?

(Note, I put the Amazon links in here but this is not an endorsement of Amazon nor are these affiliate links).

Cheers!

-Matt

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